Drop-Dead Red

Coco Rocha may have gotten rid of her red locks already, but this summer red is H-O-T! Right now I’m lusting over Evan Rachel Wood’s fire-engine red hair. If you’re thinking of going fiery this season, there’s no reason not to turn to from-the-kit colour. Even Dita Von Teese recently tweeted about dying her hair blue-black from the box.

Evan Rachel Wood Rocking Red

Evan Rachel Wood Rocking Red

Rita Hayworth's Classic Red

Rita Hayworth's Classic Red

If you want to know how to choose the right shade of red, then follow these tips from Clairol Consulting Colourist Christopher Martin.

  • If you have fair skin, choose a cooler tone like a medium reddish blonde.
  • Medium skin tones should go with a medium red shade like medium auburn.
  • Olive-skinned redheads should avoid bright reds and use a dark auburn.

Clairol Perfect 10 By Nice 'N Easy, "Light Auburn" $15.99

Clairol Perfect 10 By Nice 'N Easy, "Light Auburn" $15.99

Clairol Perfect 10 By Nice 'N Easy, "Medium Reddish Blonde" $15.99

Clairol Perfect 10 By Nice 'N Easy, "Medium Reddish Blonde" $15.99

— Jodi Goulart

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