Coco Rocha may have gotten rid of her red locks already, but this summer red is H-O-T! Right now I’m lusting over Evan Rachel Wood’s fire-engine red hair. If you’re thinking of going fiery this season, there’s no reason not to turn to from-the-kit colour. Even Dita Von Teese recently tweeted about dying her hair blue-black from the box.
If you want to know how to choose the right shade of red, then follow these tips from Clairol Consulting Colourist Christopher Martin.
- If you have fair skin, choose a cooler tone like a medium reddish blonde.
- Medium skin tones should go with a medium red shade like medium auburn.
- Olive-skinned redheads should avoid bright reds and use a dark auburn.
— Jodi Goulart