Have you ever wondered how to get those Joan Holloway come-hither lashes, Betty Draper’s classic red lip or Peggy Olson’s fresh-faced flush? To find out which MAC Cosmetics products are used on the lovely ladies of Mad Men and how to create the individual makeup looks on your own, read on for a Q&A with the show’s lead makeup artist, Lana Horochowski.
Q: You’re the new department head at Mad Men for Season 3, will you be making any changes to any characters’ makeup?
A: Since we are moving a little forward into the future, we have changed up the colour palette for each character to go along with the time period.
Q: How would you describe the looks of each one of the characters? How do they differ?
A: Joan Holloway: Always put together, very sassy and sexy. Betty Draper: Although she is a housewife she is an ex-model, so her makeup is clean but very current for the period. Peggy Olson: Peggy is a young and fresh-faced business woman of that period, so she has very clean natural makeup.
Q: What are your key products for creating the makeup looks for the main female characters?
A: Joan Holloway: We do a heavier eye on Christina, so the key products would be eyeliner and strip lashes. Betty Draper: Betty has two distinct looks, her at-home look and her going-out/evening look. For home she is very natural, basically a sheer foundation, think black eyeliner and mascara. Evening Betty goes a little thicker on the liner and a brighter lipstick, but always coordinated with her clothing. Peggy Olson: Since the key to Peggy’s look is to appear as though she is wearing no makeup, a great foundation is super important. Also, a natural cheek and lip stain is applied to give her a little colour.
Q: What are your favourite MAC products for each character?
A: Joan Holloway: Cream Colour Base in Virgin Isle, Fluidline in Blacktrack and Rich Ground, and Eye Shadow in Soft Brown. Betty Draper: Cream Colour Base in Virgin Isle, Blushcreme in Posey, Lipstick in Vegas Volt, Lip Pencil in Redd and Cherry. Peggy Olson: Eye Shadow in Orb, Vanilla, Soft Brown and Blot Powder.
Q: There seems to be a lot of making-out on the show, how many times do you have to redo those red lips? Does it get messy?
A: We do what we can to seal the lip colour, but we still have to go in every take to perform a minor clean-up.
Q: What can real women take away from the show’s look and incorporate into their everyday look?
A: Well, a great start would be lining the top lash line only with a gel liner like MAC Fluidline. We love this product for recreating the perfect ’60s eye. Also, replacing gloss and sheer or shimmer lipsticks with matte reds, bright pinks and corals help create a more retro look. Lastly, instead of a powder blush try using creme in pinks and corals to create a flushed looking cheek. For evening, strip lashes are always a bonus.
Thanks to MAC Cosmetics for providing the Q&A!
— Jodi Goulart