H&M Gets Cheeky With Sonia Rykiel

Last month when everyone was losing it for the super-sexy H&M collaboration with Jimmy Choo, I was counting down the days for the next designer pairing with the mega retailer to hit the racks.  The Sonia Rykiel Pour H&M collection is a retro sexy line of lingerie and accessories in satin, lace and velvet that sashays into select stores this Saturday, December 5. This is the first time that the designer collaborations have extended to the lingerie department and what a great way to start!

The Parisian chic collection from the famed French house includes panties, bustiers, bras, garters, robes and even rosette-topped kitten heels in shades of pink blush, black, deep purple and hot pink  that are all tres feminine. If you’re in the Toronto area, the  following stores will carry the collection: Eaton Centre, Bloor Street and Yorkdale. Once I’ve gotten my hands on this lingerie, it’ll be time to start counting down for the Spring 2010 Sonia Rykiel knitwear collaboration, which will be in select H&M stores on February 20.

Here are just some of my favourite items from the Sonia Rykiel Pour H&M lingerie collection:

— Jodi Goulart


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