Every time I go to the salon to get my roots touched-up I have the urge to go blonder. It all started with blonde highlights in university then I went to blonde-from-the-box and now my colour is salon perfected. For the past few years I’ve been a beige blonde with platinum highlights but the desire to keep going lighter is always there. I’ve been told by colourists that my hair may not survive the stress of more bleach so I’ve found a much better alternative.
One of the First Blonde Bombshells Marilyn Monroe
John Frieda’s Sheer Blonde Colour Renew Tone-Restoring Shampoo and Conditioner are must-haves for any highlighted or colour-treated blonde. They both neutralize dreaded brassiness and yellow tones while working to brighten blonde without the use of ammonia or peroxide. I started using the shampoo and conditioner after a salon trip and after one month my hair still has that freshly-coloured shine. Also available in the John Frieda Sheer Blonde collection is the Go Blonder Lightening Shampoo and Conditioner made for natural, highlighted or colour-treated blondes that contain a natural lightening complex that gradually lightens for an all-over sun-kissed look.
John Frieda Sheer Blonde Colour Renew Tone-Restoring Shampoo, $12.99 at drugstores
John Frieda Sheer Blonde Colour Renew Tone-Restoring Conditioner, $12.99 at drugstores
— Jodi Goulart
Old Hollywood siren Veronica Lake was known for many things — her smouldering screen presence, pin-up model career and rebellious reputation — but one trait that continues to live on is her trademark peek-a-boo hairstyle. This sophisticated and flirtatious look of cascading waves and a deep side part has experienced a resurgence with actresses Amanda Seyfried, Megan Fox and Blake Lively all wearing the style on the red carpet recently. If you want to bring out your inner femme fatale for your next night out, then use the following tips from Alain Larivee, John Frieda Creative Consultant.
Veronica Lake's Iconic Look
Blake Lively Channels Veronica Lake At A Film Premiere
1. Prep wet hair with John Frieda Luxurious Volume Always Stylish Gel-Creme for maximum coverage, ideal style-ability and major volume.
2. Brush hair to remove any tangles and then wrap hair around magnetic rollers taking care to place them in the direction you want your hair to ultimately fall. Allow hair to dry thoroughly.
3. Once your hair is dry unwind it from around rollers and carefully brush through.
4. Finish with John Frieda Frizz-Ease 100% Shine Glossing Mist to achieve a glistening finish and John Frieda Moisture Barrier Firm-Hold Hairspray to hold your finished look.
John Frieda Luxurious Volume Always Stylish Gel Creme, $10.49 at drugstores
John Frieda Moisture Barrier Firm Hold Hairspray, $10.49 at drugstores
— Jodi Goulart